101 Innovation Hacks

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Innovation is crucial in today's business world. Companies must constantly search for new ways to stand out from the competition and remain relevant…
Adam Egger
Do you know what a Purple Cow is? The "Purple Cow" is a concept introduced by Seth Godin, which refers to products or ideas that are unique and…

January 2023

Understand Both Abstract Reasons and Concrete Details for Maximum Impact
Adam Egger
How to Choose the Right Customers for Success
Adam Egger
Don't ask people what they think about your idea. Don’t ask people if they like your idea. Ask them what's wrong with the idea. Invite them to destroy…
Adam Egger

December 2022

Do you ask yourself how to find ideas for new, successful products? The easiest way to find ideas for new products that are actually needed by the…
Adam Egger

November 2022

Last week, I explained how assuming to know nothing is the best way to kick off new important projects. Some people asked me how this step actually…
Adam Egger
When you kick off a new project ask everyone “What do we know for sure?” Then ask them “What if all of what we know for sure isn’t true?” This question…
Adam Egger

October 2022

Don’t try to be better than your competition. Don’t try to beat them. Simply chose a tiny part of the market and become the only one who delights them…
Adam Egger
Facts have never changed anyone’s mind about anything. People simply want to believe what they already believe. Here’s the only way to convince others…
Adam Egger
How would you talk about yourself in a job interview? If your first sentence starts with “I’m John, I’ve worked at XY before” you're making it about you…
Adam Egger
Whatever you try to sell, whatever you create for the world, remember: Don’t try to sell your product or your idea to people. They don’t care about your…
Adam Egger
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