“You learn a lot more from your customers than you do from your competition” – Michael Dell If you want to become more successful don’t focus on your c…
The main idea I teach in my Innovation Masterclasses is the fact, that you need to know your potential customers’ emotions to understand how to delight…
Whenever you work on a new product idea or new service use this template created by my favorite marketing guru Seth Godin. Simply let every person arou…
Don’t try to sell your products to potential customers. Simply delight them by educating them, entertaining them, or inspiring them, so these strangers…
“How do you truly become more valuable? Learn to work harder on yourself than you do on your job.” - Tony Robbins Do you know your personality style? D…
The Four Cs
“A failure is only a failure if you have learned nothing from it.” Edison Did you know that success at the first attempt can hurt your results in the l…
Did you know that customers are willing to pay significantly more for an experience than a product? Only 30% of their satisfaction rating (like the NPS…
A simple rule to remember: “A customer won on price will be lost on price.” ― Allan Dib, The 1-Page Marketing Plan
So if “What can I do to double sales in six months?” is a Great Question, how do you make it more powerful? Convert it to the Focusing Question: “What’…
Don’t constantly search for new clients. Simply give your current clients ideas for how their jobs can be better. It can cost 5x more to attract a new …
Design Thinking is an effective, structured way to solving problems. It was developed by the innovation consulting firm IDEO. According to Tim Brown, t…