This One Thing is the Biggest Contributor to…

Do you know what’s one of the biggest contributors is to failure? It’s the distance to the front line, the lack of contact with people using your product. There’s one company that constantly reduces the distance to the frontline - Shopify. Shopify requires all of its employees to work in customer support for a brief period of time. Even Shopify’s founder and CEO - Tobi Lütke - periodically works in customer support.

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