Innovation Hack 12 - Help Them Uncover Unkno…

Innovation Hack 12: Help your customers uncover unknown problems WHY is it important? Helping your customers discover problems they didn’t know they had will allow you to offer solutions you didn’t know they needed. Win-win. WHEN can it be used? If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions. - Albert Einstein (

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