Brainstorming Doesn't Work

As Linus Pauling - one of four people to have won more than one Nobel Prize - said “The best way to have a good idea is to have a lot of ideas.” But what’s the best way to have a lot of ideas? It isn’t brainstorming. Your team’s goal is to solve problems. But if you want to solve a problem in a delightful way, stop using brainstorming. Brainstorming doesn’t work.

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