There's No Such Thing As Competition

There’s no such thing as competition.
The world is big enough for two people in the same space.
The world is even big enough for hundreds of competitors in the same space.

You can easily win in a crowded world:

Don’t just focus on creating a great product.
Focus on creating a great holistic experience for your customers.

Your company doesn’t just create products.
There’s also the way how you treat your customers.
This customer experience can and should be designed.
Do you make them smile in every single interaction with you?

People don’t buy products, they buy experiences.