The Most Important Question

Most projects I support put focus purely on building a shiny cool future product.
They start their requests with: Can you help us build a new platform, can you help us create an innovation space, or can you help us create a cool new dashboard.

These projects are bound to fail.

Successful projects always start with the human being in mind.

So here’s the question to ask everyone involved in the project
“Who is it for?” or “Whose life should be better after the project?”

Ask this question to every person around - individually - and be surprised about the number of different answers.

Innovation is solving real, consistent, human problems.
It’s not about creating a new, shiny product.