“People don’t care about your product. They care about themselves” -
Seth Godin 🙌
This is one of my favorite quotes. It sums up the essence of sales:
it’s not about you or your product, it’s about your customer and their problem.
So, how do you sell anything to anyone?
Focus on the benefits, not the features, of your product
Show empathy and understanding of your customer’s pain points
Use stories and testimonials to demonstrate how your product can solve their problem
Provide value and education before asking for anything in return
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PS: Please do me a favor and repost if you’ve learned something new.