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Sales Secrets Unveiled: Mastering the Art of Customer Engagement
Do you want to create products people actually want to buy?
Then start talking about the use case, not your product.
The use case involves:
The important problem you solve for the customer
How you solve it (your value prop)
What else they could use (their alternatives)
Why you're better than the alternatives (competition or status quo)
It forces you to see through your customer's eyes.
Example: When shoe companies realized runners wanted shoes that fit different foot shapes they designed shoes for narrow, neutral and wide feet. Sales skyrocketed.
If you need help talking to customers to uncover use cases, reply to this email. I'm always happy to brainstorm!
PS: I’ve started giving free bi-weekly live sessions for my close network only. We are a global community of learners from 10 countries. Find out here if it’s something for you.