My Old Simply Good Business Newsletter

My Old Simply Good Business Newsletter

Never ask People What They Like

Adam Egger's avatar
Adam Egger
Sep 05, 2022
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Photo by Daniela Holzer on Unsplash

Here are two questions that many people always ask in customer interviews.

“How do you like it?”
Don’t use it. Never ask people what they like or don’t like.
Liking …

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