Jab jab jab jab jab
How does your company’s marketing look like?
Do you follow the jab, jab, jab, jab, jab… right hook approach?
If you’re now asking yourself what I mean, here is a great description of marketing and selling done right by the multi-entrepreneur Gary Vaynerchuk:
No one wants to be interrupted, and no one wants to be sold to. Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse.
Jab, jab, jab, jab, jab . . . right hook!
Or . . . Give, give, give, give, give . . . ask.
How does it make you think?