Do you post content on Social Media? Does your company have a YouTube channel?
If your answer is yes, I want you to answer these three questions:
Do you exactly know whom you want to reach with your content?
Do you know the dream outcome for you and them if your content perfectly works?
Does every single post either educate, entertain or inspire them?
If you can’t clearly answer with yes you need a plan - you need a content strategy.
“A content strategy is a plan for building an audience by publishing, maintaining, and spreading frequent and consistent content that educates, entertains, or inspires to turn strangers into fans and fans into customers.”
Demian Farnworth, chief content writer at Copyblogger
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