The biggest mistake that I see in the entire innovation process is being made when turning ideas into reality: Whenever we find the “right” solution we start building it.
Remember, our great solution for their problem is a set of assumptions.
We know nothing.
Everything we know about our idea is an assumption.
Everything.
Don’t ever build your idea, rather build a small experiment to test the assumptions.
This experimental approach is the fastest way to growing quickly:
We define Experimentation as the implementation of the Lean Startup methodology of testing assumptions and constantly experimenting with controlled risks. “Exponential Organizations” by Salim Ismail
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