Always Start With This Template

Whenever you work on a new product idea or new service use this template created by my favorite marketing guru Seth Godin.
Simply let every person around you fill in the gaps.
You’ll be surprised to see the results.

“My product is for people who believe _________________.
I will focus on people who want _________________.
I promise that engaging with what I make will help you get _________________.”

from This Is Marketing by Seth Godin