In this session, Adam Egger and Peter Dern are going to explain the very first step in every single innovation process - the definition of the target group. We'll show you how to easily find the right target group - your Mary.
We'll start the session with one of our favorite virtual icebreakers - a wheel of fortune filled with would you rather questions.
#innovation #designthinking #customerexperience
#2 - Who's Your Mary + Icebreaker Wheel of Fortune