Everyone is talking about NEW customers, NEW logos, NEW everything.
Be different. Focus on delighting your existing customers. Why?
“There’s a 1,000-fold difference between a free reader and a paying customer. I’m not exaggerating — in our business, previous customers purchase 2,000 times more than first-time buyers. In other words, it’s better to have a small group of committed people than a large group of random readers!”
- Your Move by Ramit Sethi